How To Build A Brand For A Blog

Uurghh, I hear you cry out.

Branding? WTF Dave, this ain’t like you.

Let me ask you a question.

You know the Newsletter that I sent last week? Yeah? You know, the one that told you about the new how to build a successful Website post that you could get for free?

Well, how did you get here to read it? Clicked a link in the Newsletter did you?

Check again.

Don’t think that would have happened on the old “making money on the Internet for free with Dave or something site” would it?

Laters Lab Rats.

Who would have thunk it eh?

I have some cool stuff coming up soon, including some backlinking experiments and much more. EDIT: Now live at link building strategies. But what do you think about what I just said? There is no doubt that something as simple as a catchy name goes a long way. The traffic spike was huge, mostly direct to the site, after the Newsletter was sent out (at least in terms of the usual 4 or 5 peeps that normally come here daily, poor me), so I am in no doubt that such things are more than worth giving up a keyword rich domain name for.

Off for a Friday evening (well, late afternoon) Cava now, catch you laters.

23 Responses to “Branding”

Read below or add a comment...

  1. Kat says:

    Hurrah – first comment! If only I had something interesting to say… But you’re right about having an easy to recall name – I get loads of “searches” every day from folk just typing in one my various Kat aliases presumably because they remembered it from a previous visit.

    • Dave says:


      So you did have something to say after all 😉

      I did find it quite interesting how many peeps came direct, very small scale here, admittedly, with just us few, but it did bring home the power of a name. Take that and use it for a large site full of top tips and tricks and an odd affiliate link and you are in the money. Been doing it more and more lately and it is going well. There is an interesting post coming up in a week (or two) about branding and backlinks which I hope you will find interesting. So far I have.

  2. Nick says:


    I’ve always been a believer in the brand site from early last year – people just seem more attracted to a brand rather than ‘keyword’. (both users and website owners).

    • Dave says:


      I couldn’t agree more. Interestingly I have found that more general niche sites with a cool sounding name convert better than more focused niche sites I have for products even when the smaller niche site ranks better. Peeps definitely respond better to brands than keyword rich domains, and testing exactly that proves it for me for certain.

  3. Bruno says:

    Yeap, I’m on that wagon as well … Sure keyword rich domains still have its uses, but branding as well

    I think Griz mentions in that post of his where he talks about building ‘brand’ links and I’ve found them quite useful. It definitely way less suspicious …


    • Dave says:


      You are one step ahead of me Dude, I have been experimenting with brand links and it has been a real eye-opener for sure.

      Remember what I told you on FB, you will be telling me how to go about things before you know it and I will be back to super noob status 😉

      • Bruno says:

        Hahaha thanks mate … but you should also remember what I said:

        No way that will happen 😀

  4. Seth says:

    I found it because I have your site bookmarked and check it 5 times a day when I get bored. (okay, that last bit isn’t true but I do have your site bookmarked)

    • Dave says:


      Cool, hope this email address of yours works.

    • Dave says:


      That email addy doesn’t work either, get in touch with me, I have something for you.

      • Seth says:

        You can’t get in touch with me cause I’m not really Seth. Anonymity you know. That’s just the name I chose to comment on your blog, Splorks and others.

        I am on your email list though (with a real email) and I did get the password.

        • Dave says:


          It wasn’t about that, but no worries, I respect it if you don’t want your real email addy in us bloggers hands. Just had a little treat for you I thought you would be interested in to make up for you know what.

          • Seth says:

            Thanks. No problem though. I’m sure many more of the articles I have put out there to various websites have disappeared over time. You just have to expect that.

  5. Tracey says:

    so branding isn’t about the tattoo on my butt? But that’s still branding right?

  6. Mark says:

    Dave and or Lando,

    I want to build a brandable health & fitness website as it’s my passion. I was trying to find an aged domain to get a jump start. I could not find anything that fit the criteria. However, I typed in a name that I liked. What is your take on something starting with 360 (as in 360 degrees)? Should numbers be avoided? When I typed in the website, it came up in Godaddy auctions for $21. It has a pr of 1 and only a handful of backlinks. It belonged to a health club that shut it’s doors in 2009.

    It’s a name that I like, but I am not totally in love with it.

    Any advice or .org or .net? 6 of 1 or half dozen of the other?

    • Dave says:


      A site with some pr and also a good few years of age would be my choice over a new site. 360 seems fine to me, you can brand it no problem. I would go for .net definitely if it is to be a big branded site. Hope that helps, just my opinion though.

  7. Mark says:

    Thanks for the tip!

    If anyone finds a domain that they like on Godaddy and it says that you can back order it for $20.99, don’t do it! The $20.99 is a service fee to let you know when the domain comes available. You are not guaranteed the domain. I thought that I found a short cut and found out I would go broke using Godaddy’s back order service.