Make Money With Amazon At Christmas

Christmas has started!


Jingle bells, jingle bells………


I just logged in to my Amazon account and sales are through the roof. Christmas has started my friends and the only way is up. Conversions are up to over 8% on clicks and it only gets better as the months progress.

You may think it a little early for sales for Chrimbo presents but a lot of people like to get it out of the way asap. And there is one simple secret to really earning well this year, as I have found over previous years.

Get the clicks.

It really is as simple as that. I have niches that make a few hundred dollars a year and they go on to make tens of thousands in the last few months of the year. And it’s not always for the products advertised. At this time of the year a lot of advice that is correct for the rest of the year goes out the window. No need to worry so much about how a product actually converts, you just need to get peeps on to Amazon via an affiliate link. Here are a couple of tips so that you can earn a full time wage in just a few months of the year.

  1. Get Billy Bluehat’s plugin. I will be talking about this at the end of the week and after just an initial test I can tell you that you are gonna love it. It is not affiliated to me, I get no commission from sales, I just have a free copy. And your earnings will soar. This is the only paid plugin I have ever recommended.
  2. Write about very cheap products. Rank for cheap items that others don’t bother chasing. Sell a ton of cheap things and a few expensive ones and your overall commission goes up a lot. I never fail to reach 8.5% most of the year, and at Christmas time I never fail to reach it.
  3. Get peeps on to Amazon. Selling cheap items can get you a ton of easy traffic and then people go shopping crazy on Amazon. It doesn’t matter what the item is, even something that converts horribly all year. If you get the 24 hour cookie then you are going to nail it. Exciting or what. I am smiling as I write this as I know how well we did last year and this year is going to be even better.
  4. Go bonkers for a popular product. A few years ago I made over $8K from a single product as I simply devoted a lot of effort to to ranking highly for the product name. I never got past position 4 in the serps but as people are hard up they go through quite a few listings looking for the best price. Spend a lot of time ranking a post for something that is number 1 in the bestsellers list for a Christmas gift niche and you will literally watch the money pour in before your very eyes.

It is hard for me to really explain just how important the run up to Christmas is if you are an affiliate in any of the popular Christmas niches. And even if you are not!

I am not going to talk exact numbers here but let’s just say I am in a few niches that basically make a few hundred dollars all year and then go on to make tens of thousands in just a few months as we approach Christmas time. I may be selling white socks but the number of books, gift sets, vouchers, computers, tv’s, scarves, toys, beard trimmers, hats, jumpers, dog bowls, radios, laptops, video games etc etc goes through the roof.

Get the traffic!

It means that it is not always that easy to test whether a niche will work or not, some are so seasonal it is not even funny. But if you think about what you buy peeps for Chrimbo and what you would like then it is not difficult to think of a killer end of the year niche where you can basically make a years wage in a few months.

As I am just beginning to ramp up my Christmas work now that September has arrived I want to really make it clear to all of you that you should seriously consider spending a good portion of the last 4 months of the year aiming to totally clean up with products that people buy as gifts.

As we get closer and closer to the end of the year a frenzy seems to happen online and each year I am involved in it it is seems to get a little longer and start earlier and earlier.

Don’t miss out on it.

Get yourself excited about this.

Think what you want for Christmas and build some pages about it. And use the best backlinking strategy to get to numero uno. Begin to spend more and more of your time ranking sites that link to Amazon and don’t give up. Look at the rest of the year as the time to really do as much work as you possibly can. It pays off in a way you would not believe.

You can literally go from earning a few hundred a month on Amazon to many thousands and if you get your game in order you can make your years money in a month or two.

I kid you not.

Get peeps on to Amazon from now until the end of the year and you will simply be amazed at how many things you sell. It has begun for us. I know this because the number of books and video games sold are rising daily, not that I ever try to sell them, it is just people buying while they are on there.

If you are pretty new to this game then I suggest you consider getting James’s book, wordpress SEO. I have gone through it and although it is a bit on the long side it is a great guide for anyone who is fairy new to affiliate marketing or is not getting the results they envisaged. I won’t give a review here as Leo wrote a very good Duct Tape SEO Review so go read that if you are unsure. I don’t earn any commission or anything like that from the book, so there is no incentive for me to promote it. It just may be exactly what you need before you get your Christmas hat on.

And at the end of this week I will be talking about Billy’s new plugin that he has written and I have just begun to test. He is going to offer a discount in the forum if we ever get enough people interested, and the discount alone would be reason enough to join.

Please leave a comment if you are interested.

A forum really is going to be a great place for us to chat and get discounts on products that I recommend. The discounts alone should make it a no-brainer. Let alone the fact that peeps like Billy will be on hand to help with product creation, tips on coding and thinking a little differently about making money online. It could be a golden forum but only if you guys want to get involved. We need people to say they are interested for it to happen.

At this time of year you really do want to do all that you can to maximize earnings, I wish I could tell you how much you could earn but it will simply scare you and you won’t believe it.

But it is life-changing.

It honestly is.

I know a few of you that I have emailed personally have been working hard already and it would be great to hear how things are going for you.

If you put in the work now and continue to work hard all year then you really can earn so much money that it can totally transform your whole life. I wish I could get this across to you with the excitement I feel, imagine working for a few months and at the end of it being able to turn around to your partner and present them with a check.

Or be able to help your Mum out if she is struggling

Or put a down payment on a house and be a home owner.

Or have the holiday of a lifetime.

Or buy a sports car.

All more than possible my friends. All more than possible.

This is the stuff dreams are made of.

We are some of the luckiest people on the planet to be able to earn money in this way, don’t let the opportunity pass you by.

Build a ton of new sites on Web 2.0s and nail them for a few months. Build new sites of your own. Rank all your Amazon posts high, write about new items and get busy backlinking.

Don’t think about it, actually do it.

You are not gonna believe what will happen.

Get my Make Money With Amazon Associates book if you haven’t already.

Although I am sorry to say that I have raised the price by 400%. And boy has that bean a lesson to me. I wanted to test pricing strategies and since I raised the price to $9.99 sales seem to have actually gone up. I sold 8 yesterday!! I have now earned $236 from Amazon sales for Kindle books in the past month, I have 3, 2 you know about and 1 you don’t. Plus over $100 in total on Smashwords so publishing in this way is certainly something you should take a look at. I dread to think what I could have earned if I had set a higher initial selling price!

And pricing is very important as I have just found out. I am amazed that making something more expensive actually makes peeps more interested. I guess that cheap is not always best. Perceived value obviously plays a more important role than I at first envisioned.

Whatever you do don’t forget about Christmas and Amazon. If you live somewhere where you can no longer be an affiliate then search out a broker that takes a cut for you using their links. Or use Squidoo Amazon modules and get a cut.

But one thing is for sure, Amazon can change your life if you work like a maniac from now until the end of the year. And I plan on doing exactly that, just like I did last year too.


I know I am.


69 Responses to “Christmas”

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  1. Seth says:

    I quit my job to do this about 2 1/2 years ago. This year I am on course to make 3 times what I was making at my job. And that is with almost ZERO Amazon earnings. So it can be done many ways.

    My only real Amazon producing site was zapped back to the end of the serps (as it should have been). Now it only shows up in Bing and Yahoo. Oh well..

    • Dave says:


      Congrats Man, that is great. What a way to earn a living eh? I know I bang on about Amazon a lot but I am in a similar boat to you. It is not my main income at all. It is other affiliate sites from shareasale, cj, pepperjam etc. I may even make a few dollars from Adsense now and then too πŸ˜‰ But in the run up to Christmas the earnings potential is simply so huge that I can’t ignore it and want to get it across to peeps that may be finding it hard to make a living at this game, it takes a lot of work as we know.

  2. Jeremiah says:

    very inspired! πŸ™‚ must get back to working now.. *type, type*

  3. Carlo says:

    Hey, Dave, thanks for the heads-up with Christmas!

    Do you think it’s still possible to initiate a new site now, rank it and make money?
    In such a case, I guess the backlinking should be quite aggressive from the beginning if you are to make it (despite the recent changes where a slower pace is safer), no?

    Merry Christmas 2u & Wifey πŸ˜‰

    • Dave says:


      You may be able to stay afloat with a new site and aggressive linking if you do it like the backlink post I published recently. But even then it may get hit with a bit of a penalty, but it may not be until after you have earned.

      But if you use some free web 2.0 properties you could also nail it. Or get an aged domain and do it that way.

      Personally I would go down the aged domain route with a few sites and really backlink them a lot. You can pick up cheap ones on godaddy closeouts for a few bucks that could rank quite well.

      Or go to town with Squidoo. Make some mini sites on the free platforms in the backlinks post and link them, you can monetize them and get some quick cash that way too.

    • Dave says:


      I actually just went and checked my first good Amazon site to see when I began it and it was in mid August a few years back. It earned that first year so I can only assume that it can be done if you start now. I was pretty aggressive with links from the get go and made sure to link to every post written so you may just be able to do it. But algo’s are sharper now than they were then, but hey, if it doesn’t work out for this year then you have a nice site to really earn well from next year with some good aged content and aged backlinks.

      • Carlo says:

        Thanks, man! Will certainly do smth this year πŸ˜‰

        I already have an aged site (almost 1 year) and I’ll initiate a few new ones & some Squids. Will share how it all went πŸ˜‰

  4. Dieter says:

    Dave, were can we get more info on Billy Bluehat’s plugin?

    • Dave says:


      I will provide all the links at the end of the week, not sure if he is totally ready yet. But it is worth its weight in gold.

  5. Dieter says:

    Oh, and by the way, thanks a lot for another very inspiring post!

  6. Tyler says:

    Dave I just want you to know that you give the best pep talks! Sometimes its easy to forget how much is out there and waiting to be earned….if only you put the work in.

    What do you think about the exact match strategy going after keyword products from Amazon?

    I’ve been doing it with Adsense and am having some success with around 75 sites (5 pages of good content per) and BMR links.

    Is this similar to what you still do? Or do you stop production of new sites and focus on existing ones?

    • Dave says:


      Thanks Dude, there is a goldmine out there Dude, we just have to work for it. EMD’s do still work, but for how much longer I don’t know. It has never really been my thing. I prefer to build up big main sites and rank them, I usually beat all the small sites that way, even if they have perfect domain names. But it works still.

      But one thing I can tell you is that you never get as good conversions on EMD’s as you do on big sites that look like they stock everything in the niche. It may be that more time is taken over site design but I think it is down to what searchers trust. May be different for adsense entirely but for products large site get more trust, they are fuller, you can use related post image plugins to increase time on site and conversions are a world away from mini sites.

      It really hit home for me when I built a ton of mini sites on aged domains. I set them all up to earn for product sales as well as to send links and they do not convert anything like the same as the main sites that are more general that they link to. Something to think about long term. For products at least.

      • mark says:

        Dave, are you ever going to post a link to one of your sites that is doing fairly well and that you know nobody is going to outrank you even if we steal all your keywords?

        You say that we should go after cheap products that nobody else may market. Sounds like a great plan!

        I have a bunch Squieeeeedoooo lens that are just sitting on their ass. Maybe I should backlink them and make them earn their keep.

        • Dave says:


          No way Dude, no way! But the beauty of a real successful site is that there are thousands of keywords that you earn from. Often all the longtails add up to much more than any main term you could think of. Plus I never build sites around 1 or even a handful of keywords unless they are just support sites.

          Squids still do well with some linking, get to it Dude πŸ˜‰

  7. Bruno says:

    Still about pricing, I’ve read once in a good marketing/selling book (which I was unable to remember the name, it might have been “getting to Yes” by William Ury) and over there, there was this interesting story about pricing.

    It seems that a woman who owned a tourist shop somewhere in Europe had one souvenir that she just couldn’t sell. Its price was 5 bucks and since she simply couldn’t sell any of it, she decided she would slash half of its price and sell it for $2,50 to at least get her money back.

    But when her assistant was writing the new sign with the new price she made a mistake: instead of writing “2,50” she wrote “25,00” and the lady only found out about that later on.

    But guess what happened?

    She sold ALL her stock before the end of the day!

    Perceived value does indeed make a huge difference!

    ‘Happy’ Xmas everyone πŸ˜‰

    • Dave says:


      Good story. I was surprised I can tell you but it really does seem that selling something too cheaply can actually put people off as they feel it is an inferior product. It is definitely something I will be taking more interest in in the future. I would have made an awful lot more money if the prices had been higher. It would have been more like $1K in a month from 3 books which is pretty mind blowing really.

      I definitely need to get my bum in gear and write some more Kindle books. I may do a few aimed strictly at the total noob to this game, it could be a living in its own right then. I know we have talked about how well you have done so quickly Bruno, there is definitely a Kindle book in you about how you did it. Write it up and I will send you a couple of links from here and the old site to it. High rankings for a good search term in Google and you could make a killing. Always good to have varied income streams.

      I am not going to say happy christmas yet, that way lies madness. It’s bloody September! πŸ˜‰

      • Bruno says:


        thanks again for the offer! I’m really honored to have an offer like that and I’ll definitely make use of it in the foreseeable future πŸ™‚

        But ’till Xmas, Amazon all the way baby :D. But I’ll definitely take a look at it after that.

        Thanks again mate! πŸ˜‰

  8. Wifey says:

    Very motivating – gonna whoop your arse on Amazon this Chrimbo!

    • Dave says:


      No way, this year I shall be the master!

      Don’t go showing me up in public, this here is my blog, I have a Gangsta reputation to live up to!

      • Wifey says:

        I know really you’re the master of all…

        ps – internet work is so brain zapping I had to check how to spell ARSE in English!

        • Billy says:

          I get fed up of backspacing to change “colour” to “color” and put too many Zs in my sentences.

          I’d never write ass/arse in a review though! Don’t want to offend anyone’s sensibilities in any demographic, no matter how small : )

          • Dave says:


            You tell her! The language that these ladies use nowadays, terrible.

            With you on the Z’s though Dude, don’t think I will ever get it right.

          • Terry says:

            Haha it gets a real pain in the ass to write in American all the time and use colorful, flavorsome, awesome, language to sell stuff.

            On the other hand, writing in English where I realiSe the right way to colour my sentences is starting to sound a little stuffy. A pain in the arse just doesn’t sound as annoying as one in the ass…

            And no one south of Watford says Crimbo… the first time I heard it I was in Liverpool with me missus’s lorra lorra family! What weird language we all speak!

            • Wifey says:

              Oh I dunno boyo – crimbo sounds pretty tidy to me! Fancy a cwtch?

              And that gentlemen is how the Welshies speak.

  9. JohnM says:

    Which web 2.0 do you recommend? My hubs came back briefly then died and my squids never came back.

    I would prefer to have my own sites for products, but with it being September, I figured 2.0 would be better to use. I really don’t have the budget for buying aged domains now.


    • Dave says:


      Look through the list that JanisG supplied, There are a ton to choose from. But myblogsite, multiply, thoughts, sosblogs, devhub, orbs are all good places to start. They all respond very well to backlinks. Devhub takes a while but once there it never seems to be shaken. If you want to use them as earners in their own right then ensure that you build out a decent mini site and link all the pages on each site together. Then get to backlinking and you will definitely get some winners.

      • JohnM says:

        Very cool thanks.

        What do you consider Christmas niches?

        • Dave says:


          Anything that you can think of that people buy. Any kind of thing that is based around a hobby and people can add to via a gift at Christmas. Toys, make-up kits, hair straighteners, all beauty stuff in fact. Music, posters, badges, instruments, tech, games etc etc. Anything that adults and kids would like basically.

          • JohnM says:

            Should I build a separate blog on each 2.o platform for different products? Lets say I set up a blog on squidoo to sell toothpaste. If I also want to sell toothbrushes, should I build a whole new blog with a different name on squidoo, or add the toothbrush page to the existing toothpaste profile and show a bunch of similar products under the same name?

            • Dave says:


              Nothing wrong with putting them on the same profile if they are related. And it will actually help if you do that on Hubpages with the new subdomain system.

  10. Dustin says:


    If you were going to use web 2.0 properties as your main earners, is there a specific way that you would set them up to maximize conversions? Is there any real difference between the way you taught us to set up our own sites?

    Have you come across any real good examples that you could share (obviously not your own)?

    • Dave says:


      Just optimize in the same way you do your own sites. You just need to do the best you can withing their framework. Can’t really say I have looked for any examples, but if you can find any which are not as ad heavy as Squidoo and Hubs then you are good to go. And most are less ad heavy.

  11. Kelly says:

    My squids are doing as well as they ever were – I sold a metric buttload of harry potter stuff when the last movie came out, my lens danced around a bit, but managed to stay in the top 5 mostly – and I really didn’t do nearly as much backlinking as I should have.

  12. Tiffany says:

    Looking forward to Christmas this year. I have several more pages with Amazon links than I did last year and the pages I did have last year are ranking better this year. I have been focusing on my main Amazon sites for the past month and will continue to do so for the next 3 months and then I’m thinking a nice vacation away from IM is in order until the New Year!

    • Dave says:


      Sounds like a great plan, I am going to do the same once it is near to Christmas, a nice break until the new year goes down well after working hard for months on end.

  13. Carrie says:

    Yeah, I love this post! I decided sometime in July to focus on Christmas from now (kids back in school) until December and I am very excited. Your idea to push cheap products is a good tip, I hadn’t thought of that. I guess that Vino hasn’t completely melted your brain πŸ™‚

    BUT: “A forum really is going to be a great place for us to chat and get discounts on products that I recommend. The discounts alone should make it a no-brainer.”

    Ah, come on. Stop tempting me! I was already waffling just worrying what all you might talk about but now discounts?!

    • Dave says:


      There are still a few cells knocking about up there somewhere!

      The discounts will only be for a few products, so far Lando’s Automatic Authority and Billy’s new Amazon plugin. There may be a few more over time. It will also be the talk about implementing strategies with the guys behind the products that I would be looking forward to.

  14. JanisG says:

    Great post Dave! Something I was looking for.

    Still made me somehow depressed. Currently I have a feeling that nothing is working for me.

    Going back to work.


    • Dave says:


      I know it can be tough. Just blast out some product posts on some of those web 2.0 properties from the image you linked to and backlink the buggery out of them. Do it for bestsellers on Amazon and you will earn some good extra moolah, no doubt about it.

  15. Tracey says:

    yah Christmas! Lovely time of year that. πŸ˜‰

    I’ve always been a fan of promoting lower priced items. Less competition since nearly everyone else goes for TVs and laptops, and you just know that Amazon is great at suggesting other items to go with. Plus at Christmas, like you said, people buy everything.

    Very interesting about the ebook pricing experiment. Has made me rethink pricing strategies. Was thinking of pricing the next book at 5.99 but might to go 9.99 instead.


    • Dave says:


      Should have kept it to us, now everyone will be trying to sell cheap white socks!

      I was amazed at the figures once I hiked the price Tracey, it is certainly worth experimenting with. I mean, I can basically sell 4 times less and earn the same so if the numbers stay up like they have then the difference in monthly money making is huge.


  16. Joel says:

    Inspired? OH! Yes. Now I want to go crazy like you and sleep with my socks on.:)

  17. James Hussey says:

    Dave – I’m not sure why I’m not receiving your RSS feed but for some reason I’m always late to the party here – I saw this on FB and just now read it.

    First – thanks for the mention.

    Second – holy kaw, it’s that time of year again! I’m pumped.

    Third – Bluehat’s plugin sounds awesome, anything to cut my time and make more money.

    • Dave says:


      The feed is a real annoyance, it takes ages to come through sometimes.

      No probs.

      Yeah baby, get to it.

      It is more than worth the price!!!

  18. Ruth says:

    Thanks for the fab posts Dave, I know I am crap at commenting here but I always read and thought I would chime in to say thanks for keeping it up. Time to get busy!

    • Dave says:


      Why thank you, it is appreciated. Yep, time to get very busy, the clicks keep on building and the conversions keep on getting better.

  19. Renata says:

    Re: Book “Make Money with Amazon Associates”
    How to buy if I don’t have a Kindle?

    Re: 2.0 Properties & Amazon
    – anyone had any luck with Wizzley?

  20. Randall says:


    What’s the best way to get people over to Amazon if you have some traffic. I have an amazon site that gets 100+ visitors but hardly gets sales. What kind of text do you use to get them to click on your links?

    • Dave says:


      Click here for our amazing low price. Get the discount today, click here for the bargain price. etc etc

      Also try using a button as well. Try you can make your own with your own text too or search on goggle images for buy buttons etc. I also posted a load on the old blog somewhere, do a search there as well.

  21. Bruno says:


    is it ok to use BLS for Hubpages, Squidoo and Orbs? I remember you mentioning that you’ve used some forum profile on orbs and got your account suspended, so just wondering which services I can use BLS on.

    Ah BTW, signed up for it yesterday with your link πŸ™‚ Bluehost as well … Got my first aged domain as well this week, will be using on that new Bluehost account to start spreading the risk ..

    One more thing, how do you do A/B tests or any other test on different combinations for your images, for conversion purposes? Like, which method do you use to find out if ‘Image A’ or ‘Image B’ is getting more clicks to get the beloved cookie or even, more sales?


    • Dave says:


      It was with Webs that I thought I had been suspended but it turns out it was just an error on their part. You can use BLS to them as far as I am aware. Also Orbs seem fine. Hubpages definitely not, you will be toast. And not sure about Squidoo to be honest, can’t remember if I have used it on them or not.

      Thanks for the sign ups Bruno, it’s appreciated. And congrats on the domain too.

      I know you can get software or plugins to rotate things but basically I just switch them out manually for a week or two and see how sales stack up. There honestly is not usually an awful lot in it, it does make a difference to be sure, but if you are not paying for the traffic then a simple manual switch is the simplest solution.

      • Bruno says:


        thanks for the tips. Highly appreciated.

        I just knew that you would have a very simple way of doing A/B tests hehe πŸ™‚

        Well now it’s actually a bit hard to do some tests since we are slowly getting into the Xmas season. So for example for a month test, it might be distorted …

        Well, I’ll see what I can do

        Anyway, improving conversions and tests could be a topic on the pond πŸ™‚ Maybe have a fixed topic with all the tips for converting purposes, like small images to get people to clicl through, a xmas countdown timer, etc etc


  22. Dieter says:

    I realize that this question would be better suited for the forum, but since it’s not open yet and because it is related to amazon sites, I thought it’s appropriate to post here.

    For the moment my focus is on two amazon sites, both are targeting the German market. The first one is relatively new, it was created in mid of March of this year. This site is themed around a specific product group. Up until four weeks ago it had actually made me a little bit of money. Most of my posts were ranking on the first or second page in Google, so I got a little bit of relevant and well converting traffic. Then, within a week, all posts dropped out of the top 1000 in G’s SERPs. Traffic is down to 0. The site is not de-indexed and I feel fairly confident that it will withstand the test of time as the content is high quality and unique. But right now, it practically doesn’t exist.

    The second site I’d like to introduce here is an aged domain. 10 years old and it was a PR 4 which was downgraded to a PR1 pretty much right after I bought it. I am not worried about the PR, though, because the posts that I have written so far usually get a PR 2 within a matter of weeks – it just shows the power of an aged domain. For most posts I do rank on the 2nd page in Google. Oh, and this website in a general product review website. I basically write a review about all the products that my family buys online. So it’s not around a specific product group but rather all over the place.

    Here is my problem: I had very high hopes for my 1st site because it started out nicely and it already showed its potential. But now it’s β€œgone”. I suppose, hope, pray, demand for it to come back – but at this point I am not sure if I should just keep going with it. It is probably not unusual for a site that is only around 6 month old to act up a little, but I just don’t know.

    As for the second site, my posts seem to get stuck on the 2nd page. I guess they need more links and more time. What irritates me, though is the fact that is seems to be practically completely irrelevant whether the targeted keywords are more or less competitive, as they all rank around the same positions. I recently added a few posts around products nobody cares for, so the competition is seemingly low, yet, they are too stuck on the 2nd page.

    Alright, just wanted to bounce that off you guys and see what your thoughts are. This situation has put me into a state of paralysis. I don’t mind working, those of you who know me from the TKA know how committed I am to all this – but at this point I simply don’t know what would make the most sense in going forward. So any feedback and insight is greatly appreciated.

    Thank you very much.


    • Suzanne says:

      This is a really difficult thing to answer. Of course there is no guarantee that any site will come back. But this happened to two of my sites last Christmas, the timing was just great, they were sites targeting the Christmas market. They were stuck in the 300’s and just would not budge, they definitely seemed to have some kind of penalty, before that they had been doing pretty well. Then they just came back, it was around the time of Panda, so it could have been to do with that, I don’t know.
      The thing is though it is really hard to keep working on a site when it could be gone forever. But on the other hand I could now kick myself for not doing more to them earlier this year. Such is IM, you never really know what is best.
      Have you been building links to these sites? Have you built the same kind of links to both sites?
      How is your internal linking on your second site?
      If it helps, even one of my EMD disappeared to page 5, no idea why, it had always been rock steady. Stayed there for a couple of weeks then came back as if nothing had ever happened. So fingers crossed it is just a short temporary dance.
      Sorry not much help really.

  23. Dieter says:

    Suzanne, thanks a bunch. You hit the nail on the head – it’s just so damn hard to keep working on a site that is virtually over yonder. Then again, if it comes back, I’ll be kicking myself.

    Yes, I did do linkbuilding to both sites. And as for the internal links, both sites follow the same method: a sitemap (on the website, so each post/page has a static link), the “yet another related post plugin” and SEO ROI to strengthen my homepage and the category pages.

    Oh well, I shall wait – who knows, maybe it comes back in a couple of weeks so I can still cash in a bit on the Christmas craze.

    Thanks again, Suzanne!

  24. Suzanne says:

    Have you tried building supporting articles on your second site, linking to the reviews. No affiliate links, just an article about what to look for when buying, tips on buying, things like that. Then just link to your reviews, and backlink these articles too. Try to make the reviews look more important in the context of your site. This is something I try to do.
    Think it is like Dave was saying about adding a blog to your site, but I haven’t quite got that far yet.

  25. Dieter says:

    Suzanne, this is good advice and no, I haven’t done that yet. But certainly something I will keep in mind. Thanks!

  26. Dave says:


    You will find that we have probably all been there. My main Christmas site which is a few years old died a death for most of this year and has just come back recently (thank God). It happens.

    Best way is to simply carry on working on it regardless. It is new so this is normal. Add content regularly and carry on linking it. If it doesn’t come back this year then think how amazing it will earn next year.

    But you should find it will come back soon anyway. But I would try carrying on with the second site as well. Although you may find that it gets a penalty at some point if it is just about random stuff. It may or may not happen. From what I have seen this last year sites with a loose focus either do amazing or die a death and may never return.

    Also try sending different kinds of links to the second site and mix up your categories with BMR, it may be the push it needs.

    • Dieter says:

      Dave, thanks for the re-assurance. I also just realized something. I’ve been using the SEO Powersuite Rank Tracker which is in general a good thing – the problem is, you always know exactly where your posts rank. In this case, I know that 90% of them are not in the top 1,000. But before I used this tool, I simply didn’t know about any rankings. All I knew was that traffic was down.
      I guess sometimes it would make more sense not to know the rankings, but that’s part of the fun (or torture..)

      I will keep going with both sites, definitely adding good quality content, but also adjusting my backlink strategy a little bit by following the “backlinking the backlinks” approach.


  27. JanisG says:

    ToysRUs published hot toys list for Xmas 2011 πŸ˜‰