Being Bloody Minded And Soaring Earnings To New Heights
So, I know that things have been really rather quiet since the forum has opened. I guess that if I am being honest I love the chatty side of things when it comes to IM, and that has mostly moved to the Pond. And I have not been blogging much here, as frankly I haven’t had much to say.
A lot of what would normally be posted here is posted in the forum, and that is just the way the cookie crumbles. I can’t face writing something there then basically repeating myself here, dat be stooopid.
But, and I know you are all getting excited (not), I got the inspiration today, and this is the way I have always worked when it comes to the make money blogs. I do not want to post just for the sake of it, that be daft innit. So I wait for the inspiration to hit, and when it happens I get busy.
And this is sort of what this post is about today, getting busy, but in the right way.
Focusing In On Your Niche
Unless you are a very nooby noob then you will be earning a little bit of cash. It may even be a lot of cash. What a lot is is down to you I guess, it’s all relative. But the one thing that I have become dramatically aware of this year is that some real focus and dedication can turn what is a “good” niche into a downright bloody amazing one.
And this is the problem with a lot of folks in IM, me included. Not taking real advantage of the niche that is earning you the most money, or has the potential to do so.
People are unfocused and they flit from one thing to another without giving anything the full attention it deserves.
I have said a number of times that you could spend your life working one niche, and for a lot of people this is probably the best advice I could give you.
Stop dicking about on the Internet and get serious.
If you want to earn a lot of money that is. A real focus is needed if you really and truly do want to make the most of a site, or a niche, that you are doing quite well in. You need to put all of your efforts into it and you need to really make sure that this is real effort, and not just play.
By play I mean that you say you are going to make this site, or niche, happen and rank number one for thousands and thousands of keywords, but really you just send a few links a day, write the odd post, and dick about on Facebook. Which, by the way, I have been very absent from of late.
So, lets’ take a look at what I have been doing of late to begin to be reaching doubling what I have been earning from a niche.
Building Out The Other Properties
Yeah, that old chestnut. It bears repeating though. Do NOT rely on just one website if you are making good money in a niche. Build out other properties and put some work into them. Buy aged domains, put content on them, backlink them and use them for links. You need to cover yourself if something happens to your main site. Begin today and make sure that you always have a good number of backup sites in place. I cannot stress this enough, and you really should do this, as soon as possible.
In the Web 2.0 Marketing book I go into Web 2.0 strategies in depth, but I wanted to give you an update on my findings over the last few months.
I have been building out 10 Web 2.0 properties to each post on a site that has the most potential, and has the best rewards if I can get to number 1 for the main terms. Most posts already rank for tens if not hundreds of longtails and lately I have been chasing the short main terms.
Which is the best way to approach things by the way. Don’t target the main competitive term for a site or a post straight away. These things take time and why should you suddenly get top rankings for the best keywords when you have no history behind you? It makes sense to first be popular for longtails that people have used to come across your site.
So check your stats and backlink for any terms you are given, and get to number one for them. That way you show the Google Gods that you deserve the results they are giving you. You build on them until you begin to rank decently for the main tough terms then it is time to go to town on them.
For me this means that you gradually begin to build up your attack. Begin with BMR and other things and gradually shorten your keyword anchors until you are backlinking for the tough term. By the way Build My Rank is still working amazing well and is by far the best backlinking solution I have ever come across.
But such things are often not enough for tough terms. You need to take it further. And my results have been pretty amazing, I have to say.
So, once the history is there for the longtail and related terms I have been getting serious.
10 Web 2.0 for a post and then each of those gets a shed load of links. Stacking your links is Old Skool but still works like a dream. I have been using fivver for AMR blasts, wiki links, social bookmarks, forum profiles, you name it, I done it innit. All those links are giving an amazing boost to the chosen properties and the results have been impressive.
Number 1 rankings for a ton of short tail terms that has increased traffic by fifty percent and increased earnings dramatically. And this is what it is going to take, at least, for you to rank for some great terms. But you need a history behind you for strategies like this to work. You need to build up your authority. You need to rank for longtails, you need satellites with good PR to send real juice to your main sites. And then you top it off with a final push of more strong links for the shorttail, and often it is enough. If you think things like this happen overnight, think again. We are talking years of hard work to lead up to things like this in many cases.
Never forgetting that in all likelihood you are going to earn more overall by ranking for hundreds of longtails a post. Never forget the longtail.
It takes dedication and a long term view to really dominate your niche. And you should be thinking of having plenty of satellite sites, aged domains if possible, Web 2.0, and anything else you can think of. But that is not enough, you need to go a bit:
Not in an overtly aggressive way, don’t get me wrong, but you need to begin to focus on your main niche if you are to soar the earnings. Make one niche your sole priority in life until it is doing so well that you are near enough running out of keywords to rank for. Which should be pretty much an impossibility if you make proper sites.
What I mean by backlink bonkers is that you need to begin to strengthen your backlink profile. Begin to really stack your links. Don’t just leave your links after they are made. Like with the Web 2.0 example it may well be time to begin to backlink all your backlinks. Use fiverr, or, and this is what I use, Backlink Solutions, Backlinks Philippines and Build My Rank. Pretty much the only backlinking services I recommend. At least publicly. If you are a Pond member then you know about some of the private things we have going on, a certain Moldovian Man in particular has been giving everyone some astonishing results 😉
This is where most let themselves down…………………
ooh, a shiny thing.
You don’t need it.
Stick to your main niche and forget about everything else until you are sick as sick can be. And that could be years. It probably will be, this game is not easy. You need to put in the hours, days, months and years of work to make something amazing in terms of earnings. Just don’t stop, make it a mission.
I work a few main niches, some with months worth of breaks as I have work set up to run without me. But there is always temptation. I now limit myself with other niches, or don’t work them at all. But let me tell you it is not easy. Here is a list of some of my Amazon stats. This is what each site earned last year.
All different sites, niches and ages. Some brand new, some a few years old, all peripherals. All could be built up to earn more, but the reality is that there are other sites that do so much better. But it ain’t easy. That all adds up to a bit. Which is why I always say that it “all adds up”. Build out a ton of niche sites to begin with. And once you find the winners you have to leave all the above alone and pick the best few. Tough but worth it.
Don’t Run Out Of Steam
This is where most people really do come unstuck. They can’t stand it any longer. They can’t bear to write another word about “white socks”, it is inane and pointless and they need to do something else.
Stay poor Dude.
The people who really make a great success of a niche and reap the real rewards, life changing rewards, are the ones who will stick with a niche or two for years and years. They work it every day, they work hard at it, they dream abut it and they pay off their mortgage.
I see so much crap online when I look at MMO blogs that frankly I am of a mind to delete the lot of them from my reader. Nearly every one is full of total crap. It’s useless. You see stuff about engaging your readers, the usual 7 reasons why and all that stuff. The bottom line is that you need to rank for your keywords.
That’s it. Decent copy, rankings, next.
If you don’t want to run out of steam then the bottom line is this, don’t.
It is totally down to you to suck it up and get on with it.
We have had numerous conversations in the pond about this. And my answer is not what some like to hear. Others see it as realistic. People say they have no interest in the niche, they want to work their passion site, the one that makes bugger all money. Go ahead, the reality is that this is not a luxury most of us have. The sites that YOU love the most may not be the ones that earn the most or have the most potential.
Do you see this as a job or something to have fun at?
I see it as a way to make money. Sure I have sites that I love and will spend some time on now and then, but the bottom line is that I want to earn money, and I WAN T to do this by ranking number one for thousands of terms for a niche.
I want to provide the solution to the searchers query and be the owner of a helpful site, but I want to earn as much as I can too. And this means sucking it up and working any niche that has the most potential
The bottom line is that unless you are earning more money than you know what to do with then my advice is just get on with it. It’s better than working in a factory isn’t it?
Make It Your Mission In Life
Make number one rankings for tens of thousands of keywords your mission in life. Don’t think about stopping, don’t think about giving up, this is your future. Get used to it, it is the path you have chosen. Millions, maybe billions of people would give anything to be in the position that you are in. Don’t let them or yourself down. Make something of the chance and the knowledge you have somehow acquired.
Dominate your niche until you are untouchable. Satellites, authority sites, Web 2.0, dare I say a forum?
Whatever it takes.
Leave the luxury of a passion site for those that are either jammy buggers and can earn untold millions from their passion, or simply want to play about online, and get backlinking for your “white socks” sites, love it or hate it, the bottom line is that what you love may not be bringing home the bacon, more like a small pack of pork scratchings.