Subdomains for SEO?
I have shared this information with only one person so far, a Facebook buddy who has taken the plunge, changed country, and is bent on making a good living online. I offered it as a way to maybe get more traffic and sales for his sites.
We are talking about the use of subdomains.
Subdomains to beat Panda and other algo changes? Could be, read on. And read the how to build a successful blog or website guide for lots more tips too.
Before we get in to this I want to make one thing perfectly clear. I am right and you are wrong 😉 Now that is out of the way we can begin. Hooray I hear you all cry (all 3 of you).
Me and Wifey actually came up with the idea just the other day. I had started a new site where I have siloed my content by category, one of them being a blog category. Basically I have written all my sales pages and they look KICK ASS. I wanted them to not be spammy in as far as keywords were concerned. Basically the product as a title and not a lot else. Of course, I slipped in a few “cheap”, “best price” etc, I wouldn’t be me of I didn’t.
But, unlike many of my other sites, I wanted a rather more clean and tidy looking site and approach.
But, all those lovely low hanging fruit buying keywords I have talked about in the past on the other site are still waiting to be picked. So, in my blog category I will go to town writing buying keyword post titles. All well and good and not a problem, and certainly where the money is at. It will give me more terms that I rank for than I care to dream of, well, I do dream about IM but that is another story.
It will work well for this site but for others it may not.
Some sites that I have, and some that you have are of a certain breed. We are proud of the content, the site is clean and tidy and we may even have subscribers. Or we may simply have all our high quality content on them and not want to then write tens of posts for each product all targeting a different longtail. The answer lies in a subdomain.
I prefer this to a folder and don’t really want to get in to arguments about this, although I am sure we will.
Basically a subdomain is going to be a term that sits before your site name. I could, for example have
If I took up on this idea for a forum (tempting).
Now, in the past this has been used for pure SEO purposes and the strength of the term you use has been downgraded in so far as ranking for it is concerned. It is not treated as strongly as a main domain name as far as I can tell. But that is not what I am going to be using a subdomain for. Although as far as SEO tips goes it still holds some worth.
If you have a site that has nice content and you basically do not want to fill it up with what we can affectionately term “buying post titles” (to put it nicely) then a subdomain may well be the answer.
Me and Wifey have been looking around the net lately and there are actually a lot of big boys and girls that use subdomains to a greater or lesser degree. But one thing all the large sites have in common is that they do, to some degree, mostly have them.
The aim here is to basically draw in a lot of traffic to the subdomain and send it on through to the main money pages of your site. We can set out a certain approach and style of writing on our subdomain that reflects the personality that we want to come across. Basically if we have a product website then we can write as many buying post titles we can until we feel a little bit sickie and then rank them.
No SEO Benefit For Subdomains
Bull. Many people are under the impression that a subdomain is like starting a new site from scratch . They say that it will need to be treated like a new site. That it won’t rank any easier than simply buying a new site. I don’t buy it for a second and I KNOW it to be untrue. But I ain’t gonna argue about it with you.
A subdomain is NOT like starting a new website. You get SOME of the juice from the main domain and the subdomain is going to send SOME of the juice it inherits right back at the main site. But even this is not the main reason for doing such a thing.
It is simply to keep your content properly siloed out and separate, for whatever reason.
You may simply have a site that you feel is accomplished in its own right. You may not want people searching on the site and coming across 500 words about “Best Price Blue Socks”.
My main reason for doing a subdomain would be if my permalink structure has already been set up and there is plenty of content on the site and I wanted to really differentiate my buying keyword posts from the rest of the killer content I have written. I may not want that content visible to my subscribers ore my regular readers or to appear in feeds.
So, for my whitesocks.com site I would set up blog.whitesocks.com and this is going to give me a lot more versatility in what I can write.
The plan once I set up the subdomain would be to then pick my writing style, man, woman, illiterate Donkey with dangling carrot, whatever. The site would then be treated specifically as a blog. I would not put a single affiliate link on the blog posts. I would write my posts mixing up what product I was writing about until over time I had a good handful of buying keyword post titles all with links in pointing to the main product posts on the main site.
Now, from an SEO point of view these links are not quite internal and not quite external, somewhere in the middle, although to be honest I don’t really care either way. They may give you good rankings just from the links you create to the main product pages or not, you will have to do it and see.
But the main reason for doing it is to get the traffic and funnel.
Simply buy having the term blog or whatever as part of the domain name in the serps gives you more freedom in what you can write. You can talk about the fact that you have a great supplier and the great prices. You can be jolly and silly and basically be more human and basically have a bit of a better time than on the main site.
The Benefits Of Subdomains
The benefits are obvious. It ensures that your main site stays clean if you really do not want to write what many consider spammy post titles. But this is where the money is.
I have been looking at quite a number of readers sites lately, at their request, and plenty of them look good. But looks are not everything . You need to get the traffic.
Trust me when I tell you that the money sis often in the longtails, hundreds of them for a product, and for that you need to get them damn words in your content and backlink for them.
If you use the buying terms as post titles then your work is almost done for you in terms of ranking. But many of you don’t want a site that looks likr that.
Do it on a subdomain.
And then rank those posts as you do normally.
Setup A Subdomain
Go to your hosting control panel and add on a subdomain to the relevant site. The you simply do a wordress install as per usual. Add on your stats program and all the other plugins etc that you would normally.
Basically my advice is to set the subdomain to look EXACTLY like the main site. The only difference is that it is where you will be writing A LOT of content to cover all the terms you can possibly think of.
Apart from anything else it is actually going to boost the confidence people have when they visit. They can see it is a blog and you talk about it being a blog in your written content. It can actually free you up to be a bit looser in your copy and you may enjoy it.
For a while, until you are damn sick of writing about the same stuff over and over.
But hey, you do that anyway don’t you to get your backlinks?
Well, you bloody well should be if you want to rank in the serps.
So, just a little idea for you to maybe get you out of your groove a little and thinking about something different.
It may be the answer you have been looking for to really increase those earnings and get better serps positions. Or not, only one way to find out isn’t there? And yes, there will be scripts to install subdomain, but you know how technical I am so let’s not go there.
Just think about how the serps will look with you getting at least double listings for your buying terms. One from the blog and one from the product page on the main site. There be gold in them there hills Dudes.